Campaigns per property and group-wide
Meta and Google campaigns that drive direct bookings, tracked all the way to the booking engine.
Case study · Client · ongoing
Five hotels in Malta. Direct bookings and events business for one group.
The NEU Collective operates five hotels in Gzira and Valletta, with restaurants and its own lido. For the group we run campaigns that drive direct bookings, enquiry handling, and corporate and events outreach, all built on its existing website and booking engine.
Visit theneucollective.com- Client
- The NEU Collective
- Industry
- Hotel group, restaurants, lido
- Market
- Malta – international guests
- Languages
- English, French, Italian
- Our role
- Guest (B2C) campaigns and enquiry handling + corporate and events (B2B/MICE) outreach
- Status
- Ongoing
5hotelsGzira · Valletta
2cities
3website languages
B2C + B2Bin one system
Source: the client’s public website, October 2026.
The starting point
The starting point
Five properties, one brand: every guest needs to reach the property that suits them, through the group’s own channel.
For a hotel group, the question is not only whether bookings come in, but which guest suits which property, and how to get them to book direct rather than through online travel agencies.
With event, wedding and corporate enquiries, a fast and accurate reply is decisive. If a request goes back and forth between the properties for days, the organiser will have booked elsewhere.
What we built
Four components working as one system.
Enquiries to the right property
An instant first reply, then forwarding to the property and colleague who can make the decision.
Events and corporate outreach
Targeted outreach to conference, wedding and corporate organisers, with follow-up.
Unified measurement per property
Spend → enquiry → booking, tracked separately for guest and events business.
How it fits together
An enquiry’s journey, step by step.
- Campaign or outreach
- Enquiry or booking
- Instant reply
- Routed to the right property
- Quote and booking
What we measure
We measure business, not clicks.
- direct bookings per property
- events and corporate enquiries
- time to the first meaningful reply
- quotes that became events
- spend per booking
What’s in it for you?
For multi-property groups, one of the system’s biggest benefits is fast routing: every request gets an instant reply and, within minutes, reaches the person who can decide.
Related: AI phone assistant
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