Country-specific webshops
In the local language and currency, with real-time stock information and net pricing based on an EU VAT number.
Case study · Own business
Six countries, six languages, one supplier. This is where our system was built.
Hotelroom.center supplies hotel cosmetics, textiles and room equipment to hotels across Europe. It is our own business, and it is where we put together and refined the sales system we now build for Impulsyan clients.
Visit hotelroom.center- Client
- Hotelroom Kft. – own business
- Industry
- B2B hotel supplier (HoReCa)
- Markets
- Hungary, Romania, Czechia, Slovakia, Austria, Malta + international English site
- Languages
- Hungarian, English, German, Czech, Slovak, Romanian
- Our role
- The entire system: webshops, advertising, enquiry handling, B2B outreach
- Status
- Live and running
1,500+hotels servedcompany’s own figure
6country webshops
6languages
4currenciesHUF, EUR, CZK, RON
Own data; also stated on the company’s public website.
The starting point
The starting point
Few buyers, but valuable ones, and each country has its own language and channels.
In hotel procurement a single buyer can keep ordering for years, but they’re hard to reach: the purchasing manager, the head of housekeeping or the owner decides in a different language and through a different channel in every country.
Enquiries are often projects, such as a hotel opening or a refurbishment. The order then goes to the supplier who is first to send an accurate quote with net pricing, not the one with the nicest catalogue.
What we built
Six components, one system.
Google Ads and Merchant Center
Campaigns and product feeds for each country, so buyers see our products first when they search.
Quote, sample and project pricing requests
Every request arrives instantly, is logged and gets a fast, tailored reply, for openings and refurbishments alike.
Reseller recruitment
Multilingual email campaigns in several countries, with follow-ups and manual approval of replies.
Targeted hotel outreach
Outreach to decision-makers at 4- and 5-star hotels in Czechia and Slovakia, in the local language.
Measurement from spend to order
Which country, campaign and channel brought enquiries and orders, rather than just clicks.
How it fits together
An enquiry’s journey, step by step.
- Search or ad
- Country site, in the local language
- Quote or sample request
- Instant response
- Quote and order
- Returning customer
What we measure
We measure business, not clicks.
- number of enquiries per country
- time to first meaningful response
- quote-to-order conversion rate
- spend per enquiry and per order
- reseller applications
What’s in it for you?
If you sell to businesses in several countries, the same setup works for you: local-language pages, search campaigns, instant response and targeted outreach, all measured in one place.
Related: AI-powered B2B lead generation
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