Campaigns optimised for direct bookings
Meta and Google campaigns tracked all the way to the hotel’s own booking engine, tuned to each property and season.
Case study · Client · ongoing
Malta, two locations, three properties. Direct bookings and group business in one system.
Pebbles runs a boutique aparthotel, a resort and a party resort in Sliema and St Paul’s Bay. Building on the hotel’s existing website and booking engine, we run campaigns that drive direct bookings and handle incoming enquiries, alongside corporate and group outreach.
Visit pebbleshotelmalta.com- Client
- Pebbles Resort & Hotel Malta
- Industry
- Hotel, aparthotel, resort
- Market
- Malta – international guests
- Language
- English
- Our role
- Guest (B2C) campaigns and enquiry handling + corporate and group (B2B/MICE) outreach
- Status
- Ongoing
3properties under one brand
2locationsSliema · St Paul’s Bay
B2Cdirect bookings
B2Bgroups and events
Source: the client’s public website, October 2026.
The starting point
The starting point
Direct bookings and group business follow separate paths, but both have to lead to the same place.
In Malta, many bookings come through commission-based online travel agencies. Every guest who books through the hotel’s own channel instead saves the hotel that commission, and the saving goes straight to the bottom line.
Off-season, groups, corporate trips and events keep occupancy up. Waiting for them isn’t enough: organisers have to be approached, and quotes have to be fast and accurate.
What we built
Four components working as one system.
Instant enquiry handling
Every question and enquiry gets a fast reply by email or message; anything that needs a person’s decision is passed on immediately.
Corporate and group outreach
Targeted, multilingual outreach to event organisers, corporate travel and groups, with follow-up.
Unified measurement
Spend → enquiry → booking, tracked separately for guest and group business.
How it fits together
An enquiry’s journey, step by step.
- Campaign or outreach
- Offer or booking page
- Instant reply
- Booking engine or group quote
- Booking
What we measure
We measure business, not clicks.
- share of direct bookings
- spend per booking
- group and corporate enquiries
- response time to enquiries
- quotes that became group bookings
What’s in it for you?
For hotels, the same system works in two directions: it steers guests to your own channel and goes out to find groups and corporate clients.
Related: AI-powered B2B lead generation
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