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Case study · Client

Investment apartments near Hévíz. The site answers before the salesperson calls.

PrideAndProperty Építő Kft. sells newly built apartments in the HillGate project in Nemesbük, 3.4 km from Hévíz, to Hungarian, Austrian, German, Czech and Slovak investors. The brief was a sales page that answers every important investor question and passes on only serious enquiries.

Visit prideandproperty.eu
Client
PrideAndProperty Építő Kft. (HillGate, Nemesbük)
Industry
Property development, investment apartments
Markets
Hungary, Austria, Germany, Czechia, Slovakia
Languages
Hungarian, English
Our role
Investor sales page, calculator, qualifying enquiry process
Status
Live
8new apartments in the project
3yield scenariosconservative · base · optimistic
60:40payment structure
5target markets

Source: the client’s public website, October 2026.

The starting point

The starting point

An investor weighs a decision for months and expects an answer to every question along the way.

With an investment apartment, buyers want to understand the yield, the payment structure, how the property is managed and what it costs to run. If they can only get those answers by phone, the salesperson’s time goes on people who aren’t yet serious.

Some buyers come from abroad, with a different language and different expectations. The site has to build trust and be honest about the risks at the same time.

What we built

Six components, one system.

01

Investor landing page

Every key project detail in one place: location, floor plans, 3D gallery, videos and the sales process.

02

Yield calculator

Choose an apartment and a scenario, enter your own purchase price; income is shown net of VAT, management fee and service charges.

03

Availability table

Floor, layout, size, terrace and average nightly rate for each apartment, so buyers can filter for what interests them.

04

Payment structure, made clear

The 60:40 split and the instalment terms explained simply, so they don’t come up for the first time on the sales call.

05

Qualifying enquiry

A “Request an information pack” form: budget, purchase timing, goal (yield, holiday home or both) and country, so the salesperson calls fully prepared.

06

Honest risk communication

FAQs and clear disclaimers: the yield is not guaranteed and the calculation is illustrative.

How it fits together

An enquiry’s journey, step by step.

  1. Ad or search
  2. Investor page
  3. Yield calculator
  4. Info pack request, with qualification
  5. Sales call
  6. Viewing and deposit
What we measure

We measure business, not clicks.

  • number of info pack requests and their target market
  • share of visitors using the calculator
  • qualification by budget and timing
  • requests that turn into viewings
  • viewings that turn into deposits
What’s in it for you?

If you sell a high-value product with a long decision cycle, your website’s job is to answer questions up front and qualify buyers, not to look pretty. That way your salespeople spend their time with serious buyers.

Related: AI phone assistant

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