Showcase website in eight languages
The range is organised around three product worlds: cosmetics (The Houses), textiles (The Linen) and accessories (The Objects).
Case study · Own business
A premium brand house for hotels. Eight languages, one enquiry.
Hall of Beauty supplies hotels with premium guest-experience products: cosmetics from 83 international brands, bed linen and bath textiles, and in-room accessories. It is our own business, and it is where we worked out how to turn a complex, high-value range into a simple, qualified enquiry.
Visit hallofbeauty.hu- Client
- Hall of Beauty – own business
- Industry
- Premium hotel cosmetics, textiles and accessories
- Markets
- Central Europe: hotels, boutique hotels, wellness, apartment buildings
- Languages
- Hungarian, English, German, Romanian, Slovak, Czech, Slovenian, Polish
- Our role
- Showcase website, brand finder, enquiry process, outreach
- Status
- Live and running
83international brandscompany’s own data
8languages
6questions in the brand finder
3product worlds, one quote
Own data; also published on the company’s public website.
The starting point
The starting point
A hotel doesn’t want to browse a catalogue; it wants to know what suits its property.
With 83 brands and three product worlds, hotel decision-makers left to themselves won’t find what suits their property. Too much choice doesn’t sell here; it causes delay.
There is no price list; every quote is bespoke. So the goal isn’t a shopping cart but a good enquiry: who it comes from, what kind of property, which level and for when.
What we built
Six components, one system.
Brand Finder quiz
Six questions about the property and its guests; with one click, the result fills in the enquiry form.
Quote, sample and appointment requests
Short forms at several points on the site, with a personal presentation (Private Salon) for serious prospects.
One quote, one contact person
Cosmetics, textiles and accessories in a single quote, with coordinated delivery.
Decision support
A virtual showroom and a flip-through brand catalogue that the decision-maker can forward to colleagues.
Targeted outreach
Outreach to premium hotel decision-makers in their local language, with follow-up.
How it fits together
An enquiry’s journey, step by step.
- Visitor from a hotel
- Brand Finder, 6 questions
- Pre-filled enquiry
- Sample or presentation
- Bespoke quote
What we measure
We measure business, not clicks.
- brand finder completion rate
- number and quality of enquiries
- sample requests that became quotes
- quotes that became orders
- enquiries by language
What’s in it for you?
If your range is complex and individually priced, a short quiz is worth more than a catalogue: the visitor gets an answer, and you get a qualified, pre-filled enquiry.
Related: Pricing
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